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Speedo renews backing of Chinese swimmers

August 13, 2013
Yang Sun

Yang Sun

Sports apparel brand Speedo has renewed its partnership with the China Swimming Assocation (CSA) until 2017.

The agreement, which extends a deal dating back to 2009, will see the UK-headquartered brand continue as the professional swimming equipment sponsor of the Chinese national swimming team for the next four years.

China’s swimmers, including FINA World Championships gold medallists Sun Yang (pictured), Liu Zige and Zhao Jing, will wear Speedo swimwear and equipment at all competitions and related swimming events, while the governing body will host a Speedo sales booth at its events. CSA athletes will also make a number of guest appearances at promotional events.

Sean Hastings, the vice president of product and marketing for Speedo International, said: “The China swimming team is one of the most formidable forces in world swimming, and Speedo is delighted to extend its agreement with the China Swimming Association.

“The team has already achieved some great results at the 15th FINA World Championships in Barcelona, and we’re certain that they will enjoy yet more success wearing Speedo swimwear in the months and years to come.”.


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