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Growing popularity of Swimming as a healthy exercise drives the Swimwear and Beachwear Market

May 21, 2013
Scottish sensation, Hannah Miley

Scottish sensation, Hannah Miley

The global swimwear and beachwear market is witnessing steady growth, driven by growing health consciousness, increasing emphasis on active and healthy lifestyles, and effervescent innovations in swimsuit design and technology. Other factors driving demand in the market include the growth of the beauty and spa industry, along with increased demand for specialty swimwear by women. The entry of novel brands is also expected to drive growth in the swimwear market. Women dominate the global swimwear and beachwear market. Men, baby and kids swimwear market is gradually emerging providing traction to overall growth in the market.

Both women’s and men’s swimwear and beachwear fashion is led by asymmetric designs, bold and vibrant colors, African and geometric prints, and classic yet modern silhouettes. Additionally, daring prints, such as tribal prints, chevron strips, animal prints, two-tone color combos, and floral patterns are also gaining in popularity. The market is also witnessing the resurgence of retro and vintage styles. Halter neck tops, flowing tops, triangular necktie top, tops with fuller cups, high-waist bikini bottoms, hipster style bottoms and twisted rope straps are some of the few retro styles that have made a comeback in recent years. Retro patterns making a comeback include Hawaiian prints, polka dots, floral, and stripes.

Growing emphasis on health and well-being, and increasing interest among the aging baby boomers towards staying fit is also driving sales in the market. Aging-but-active population in the U.S., Japan, and Europe, and emerging markets, such as Asia and Latin America, presents attractive opportunities for swimwear manufacturers. As with the younger generation, women continue to be the major consumer segment in the aging baby boomers market. Swimwear for older women manufactured from specialty fabrics are poised to gain in preference in the coming years.

As stated by the new market research report on swimwear and beachwear, the United States represents the largest market worldwide with growth led by strong demand from aging baby boomers. Varied colors with animal prints, matching pastels, and fine-detailed patterns are some of the popular swimwear styles in the country. In terms of volume sales, Brazil represents the largest market. Growth in this country is driven by easy accessibility to a wide range of innovative products, in varied price segments. China is the fastest growing market for swimwear and beachwear, both in terms of value and volume sales, exhibiting a CAGR of 13.1 percent in terms of dollar sales over the analysis period. Growing acceptance of swimwear as fashion attire, increasing consumer disposable income, and growing influence of western culture are some of the major factors spurring growth in the Chinese market. While the developed countries are expected to witness steady demand for sports swimwear, developing regions will be driven by the growing demand for leisure swimwear.

Major players covered in the report include American Apparel Inc., Arena Italia S.p.A, Diana Sport, Eveden Group, Jantzen Inc., La Perla Group, NoZONE Clothing Limited, O’Neill Inc., Pentland Group Plc., Perry Ellis International Inc., Speedo International Ltd, Quiksilver Inc., TYR Sport Inc., and PVH, among others.

The research report titled “Swimwear and Beachwear: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the swimwear and beachwear market, current trends, growth drivers, segmental analysis, new product introductions, strategic corporate developments, and focus on major and niche global and regional market participants. The report provides market estimates and projections in US$ and Units for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, and Rest of Europe), China, South Korea, Brazil, and Rest of World. Product markets analyzed include men’s swimwear and beachwear, women’s swimwear and beachwear, and children’s swimwear and beachwear.

For more details about this comprehensive market research report, please visit

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From → Aquatic News

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